DIY with 11×11

Spruce up your life with flowers: Everything you need to know to DIY like a pro…

While in Miami for an event Alison Valentine, Creative Director at 11×11 in NYC, linked up with ANA3ANA to give you a complete 360 of her creative process. Alison creates chic, romantic, mysterious flower arrangements for her clients everyday. We wanted to share some secrets of the art of working with flowers because flowers brighten any day! Keep this DIY in your bookmarks it will come in handy, I promise!

To make it simple we broke it down like this:

At the market with Alison

When at the market:
-make sure flowers are fresh, especially ranunculus.
-always smile at vendors it goes a long way!
-dress cute
-try to Spanish or French (sounds more chic)
-become friends with the cats (NYC flower market cat names: Sammy the cat @ Tropical Foliage. Gato the cat at G. Page.)
-always ask vendors for their suggestions and check to see if they have a “back refrigerator”
-get there early for the best selection, often flower markets open at 4am so first come first served!

Pro tip: Make sure you check the leaves. If their yellow underneath, no good. Be weary if the leaves are gone altogether.

to make a balanced arrangement

To make a balanced arrangement you’ll need:
-a green (ex: Queen Anne’s Lace or Eucalyptus)
-large flower (ex: lg roses)
-small flower (ex: ranunculus, dalia, spray rose, tulip)
-AllyV’s trademark tip find something that’s a bit unusual, offbeat and mysterious. This is when you want to be unexpected. (ex. artichoke heart)
-make sure one of your flowers is something Feminine to contrast the offbeat

Pro tip: Keep in mind beautiful + movement + fill the container  and don’t be too symmetrically correct.

“Perfect symmetry only exists in Math” says AllyV.

pro tip to make branches drink water

The Flower Commandments

-leaves never touch water
-fingers never touch flowers petals
-use cold water unless you want the flowers to open (lilies, tulips and roses)
-change the water every 2 days
-cut the stems at an angle
-don’t cut too short too fast because once it’s cut short your stuck
-when working with branches make them drink water by creating notches with the clippers. (See pic)

shopping list

If you want to recreate the arrangement we made for this DIY then jot this down before heading out to the flower market:

Big flower: protea and artichoke, roses
Small flower: spray roses, dark via dahlia
Green: something vibrant and leafy to fill the space


Check out more of 11×11’s amazing creations AND adventures on 11×11’s website and Instagram.

For deliveries in NYC email


ANA3ANA x 11 X 11


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