Ricardo Tisci you are a dam good designer. Givenchy Pre-Fall 2012 is to die for.
Let’s dissect the whole thing, starting with color, mood, fabrics, and models.
It’s been said that for this collection Tisci looked back at his seven years at Givenchy and recycled several prints from previous collections, including bird-of-paradise plants, the Virgin Mary, flags and a photo print of a silver sequined dress from spring. With the idea was to highlight his brand identity. How fucking genius is that!
Well the campaign was pretty perfectly executed. Joan Smalls and Leah T. (the transgender model also in previous Givenchy ads) facing the camera unapologetic ally just transmit the same message the clothes transmit and so you create a harmonious and coherent message. There was one more model, Caroline Trentini a white girl who frankly does not say much to me in Givenchy clothes, but we’ll let it slide.
What’s curious to me is that the whole story seems like something out of a “street style” section on a blog or newspaper. I love that for two reasons: this approach makes for an tough/underground vibe; secondly, let’s be honest enough with the luxury pools and 5 star hotels. Times are tough and Givenchy clothes are tough. It takes a strong woman to carry these clothes, unless they end up wearing you…
Below are the highlights: