>A story called : Cristal

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In the late 1990s and early 2000s, Cristal became increasingly associated with rap and hip-hop culture, with several artists referencing the drink in song lyrics and as part of their public image.In an interview with The Economist in 2006, Louis Roederer managing director Frederic Rouzaud said he viewed the attention from rappers with “curiosity and serenity”. Asked if he thought the association would harm the brand, he replied, “that’s a good question, but what can we do? We can’t forbid people from buying it. I’m sure Dom Pérignon or Krug would be delighted to have their business.”

Cheers.

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